Social Media Targeting College Students
BY: Emily Mann
Day by day, social media is growing larger. Individuals ages 18-29 are the prime users of social media databases. With further research being conducted, these media sites are beginning to purposely target college student with their videos and advertisements. With this demographic spending more time on the internet, they are more likely to participate in groups, click on video ads, and further research announcements seen on news feeds. Some franchises are taking steps even further to create features for college students only.
Instagram has just announced a feature, just for college students, which is currently being tested. Since this addition is still in a trial period, it is unclear if it will be released publicly. Within the trial, Instagram is helping group together...