Is TikTok Beneficial to Brands?
BY: Alecia Hicks
From the consumers’ perspective, it may look like there isn’t much effort put into evaluating how a viewer reacts to ads on their social media feed. However, TikTok is on a mission to thoroughly evaluate how its users are reacting to the ads between their videos.
TikTok started off as an app that offers short-clip videos. Its videos ranged from 15-30 seconds. Once the app received a lot of attention, quickly becoming a worldwide sensational app, it began to incorporate ads into its feed. Over the years, social media has been known to make creators and/or brands an overnight phenomenon. Because of the speedy popularity that TikTok has gained, brands have quickly jumped onto the app to promote their products. The idea of ads turning into a video format is fairly new ...