social media Archives - The AUMnibus

BY: Alecia Hicks From the consumers’ perspective, it may look like there isn’t much effort put into evaluating how a viewer reacts to ads on their social media feed. However, TikTok is on a mission to thoroughly evaluate how its users are reacting to the ads between their videos. TikTok started off as an app that offers short-clip videos. Its videos ranged from 15-30 seconds. Once the app received a lot of attention, quickly becoming a worldwide sensational app, it began to incorporate ads into its feed. Over the years, social media has been known to make creators and/or brands an overnight phenomenon. Because of the speedy popularity that TikTok has gained, brands have quickly jumped onto the app to promote their products. The idea of ads turning into a video format is fairly new ...

BY: Evan Justice Parler, a micro-blogging social media service, has become the top trending app in both the Google Play and Apple Stores following the 2020 presidential election. Parler has become very popular among conservatives who feel their voices are being silenced by large social media companies that allow liberal users to say whatever they want without any kind of repercussions. Described as a social media app that doesn’t limit free speech, Parler does not have the same restrictions on speech as Facebook and Twitter do. Because of this, many have labeled Parler as an echo chamber that could allow crazy conspiracy theories and racist rhetoric to spread. However, according to Parler policy, posts can and will be removed if they contain terrorist threats, ha...